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A tough but rewarding year
First the challenge for you and I (the blunt, provocative "tell it like it is" types) is that we have to be sure we're truly doing it our way to HELP people (shaking up their perspective) and not just doing it for the fun of being outrageous. And we have to make sure that other people perceive that, or they'll reject us as annoyances and move on.
Second, I think the challenge is much broader than consultants. It's ALL of us in advisory roles. For example, how many college professors take the time to question whether they are actually helping anyone through either their research or teaching? It's all too easy to lapse into "I'm getting paid for it, let me not ask too many questions."
Finally, Ron Brown contrasts anecdote with the scientific method - which stripped to its basics, is nothing more than is there any systematic evidence for this? Ron is right that in business generally (and business schools) we rarely ask for the evidence. In the words of Jeff Pfefefer's latest book, we (the clients, the consuming public) like what's NEW, not necessarily what's TRUE. That's why all these providers get away with "charlatenism" (spelling?)
And it may also be true of Wladasky-Berger and the work he cites - 30 years ago people like Earl Sasser, Jim Heskett at HBS and Richard Chase at USC were talking about the special needs of "front room", inherently unprdicatble and emergent services. Yet we all treat it as new.
I studied philosophy as a foundational element in what we call a double degree - in my case psych/sociology. I was fortunate enough to have professors who constantly said 'state your case, locate in theory, test, examine, refine' so I'm familiar with different schools of thought about applying the scientific method. I guess we have a different way of educating in the UK that encourages that style of thinking? It's a while since I was in the system but our best universities still turn out great thinkers.
I read Ron's comments with interest. I see far too many pop-culture driven 'ideas' that I see as little more than flights of unfounded fantasy. In that, I'm not sure the post-modernists did us many favours.
I sometimes think that for many, there is a timing issue. Some ideas are way before their time. Or maybe it's a (so-called) Long Tail thing - whatever that means :)
But let me suggest the hypothesis we need to challenge most often. This is that all business profit maximises. I have two articles over at my place on why I think this untrue http://www.taxresearch.org.uk/Blog/2006/07/24/w...
We're taught that this is true. You can't practice as an economist right now unless you say it is true. And French students got it right when they called the resulting theories 'autistic eocnomics'. See http://en.wikipedia.org/wiki/Post_Autistic_Econ... where it is rathre usefully said that this refers to "closed-minded" or "self-absorbed".
Most accountants buy this logic because they are told it is true. They don't test the hypothesis. In my experience it is not true. Of course people want a positive cash flow to survive. If they have shareholders to whom they are accountable they will want to keep them happy, possibly with growth (which is not the same as maximising) and they'll be open to a deal when one comes along. But in the meantime the objectives they're trying to fulfil are much more complex than economists and accountants assume.
If we project our assumptions onto the client we fail. We have an ethical duty to listen. When we have we can advise. Until then we're best keeping our mouths shut.
cynicism aside, I might have a view of what an accountant should be, but I live in the real world, and I will continue to rely on an understanding of how controls work, an understanding of how people work, and my professional training which has taught me how to critically assess both. Or as a colleague and friend of mine used to describe it - a B***S*** detector!
My point is that if you're not taught the theory and practice of ethics, you have no frame of reference. Sounds old fashioned but it's not and it serves a genuine business purpose.
I see nothing whatsoever in professional training that gives (most) accountants even a nodding acquaintance about the critical assesssment of how people behave. That's the bailiwick of social scientists (my educational background.) And even that's far from perfect because people behave in unpredictable and irrational ways.
Enron is a phenomenon we don't fully understand. We have some facts around events but I don't think we've come close to understanding the motivation behind those Andersen partners' activities. It doesn't come close to the way Andersen operated.
But you can screen for it. here's how I would do it. Design a course or program that had lots of ethical temptations in it (leaking of exam papers, for example,or opportunities to keep or fail to keep your word to your colleagues. )
Then, boot out anyone who succumbed!
There are lots of ways of viewing professional training, and to some extent what you get is down to luck of the draw (e.g. there must be some "big firm" trained students that understand double entry bookkeeping?), but the syllabus is only part of it - at least as important is the quality of the on the job training you get, and equally the "baggage" you bring with you. I think Richard Murphy understands this well, even though we may disagree on some of the content.
You should not have to teach ethics to accountancy students - that should be part of what they are, and failing to uphold the required standards should have consequences.
I think that the fact of this debate is one of the symptons, along with a principles based system thet depends on 600 impotent standards of some 10 trillion pages (which is what the current raft of accounting and auditing standards are becoming) and IMO it goes back to the fact that the institute allowed firms to compete on price for audits without properly dealing with the conflicts that the pricing mechansim they adopted (cross selling consultancy) provided, and from the knee jerk reactions that followed.