AccMan TalkBack: Did you get ‘caught’ by Quechup?
shel israel
· 2 years ago
This was the invite I received and read out loud to you when we were having beers and calamari on Thursday afternoon. Hugh MacLeod got caught by it yesterday.
It's interesting to me, because I am one step slower to adopt new stuff than you, Hugh and Tom. This is one reason why.
Laurel Papworth
· 2 years ago
Regulatory affairs (government) in Australia calls these sorts of opt-in/out obscurities "confusopolies" (from a Dilbert cartoon I think). So are any situations where there is a deliberate policy of obfuscation - cell phone plans anyone?
Intriguingly, it's now the consumer (not regulatory government) who are clearing up the confusion, providing evaluation tools and disseminating the word. The tweets and facebook and blog posts alerted me before I had a chance to click through on the invite (I am a social network strategist so it's my JOB to adopt new social networks. :P) I've not yet bothered even looking up Quechup - their brand has got a lot of work to do to recover - I'll give them some more time.
High Google ranking is only of benefit as long as the first 100 search results aren't "Quechup sucks". Doncha think?
All Comments
It's interesting to me, because I am one step slower to adopt new stuff than you, Hugh and Tom. This is one reason why.
Intriguingly, it's now the consumer (not regulatory government) who are clearing up the confusion, providing evaluation tools and disseminating the word. The tweets and facebook and blog posts alerted me before I had a chance to click through on the invite (I am a social network strategist so it's my JOB to adopt new social networks. :P) I've not yet bothered even looking up Quechup - their brand has got a lot of work to do to recover - I'll give them some more time.
High Google ranking is only of benefit as long as the first 100 search results aren't "Quechup sucks". Doncha think?