"But the real genius is that the ad draws you in to study it." Exactly - that's the beauty of it for me.
The first challenge with an ad is to get the reader to stop turning pages and pay attention to what you have to say. The above does it perfectly.
Neil Bartlett
· 11 months ago
Hmm it looks kind of like a Mind Map, but less structured and with distracting doodles.
Nope, doesn't really work for me.
Dennis Howlett
· 11 months ago
@neil - I will confess to a soft spot for Hugh. But even though you don't like it, you still tried to make some sense of it. Right?
Neil Bartlett
· 11 months ago
Yes I did, so I suppose I need to correct myself. The ad works... I just don't like it.
In a sense there's no such thing as a bad ad. Even the irritating ads at least make you aware of the brand, and might even stick in your head better than the entertaining ones.
David Brain
· 11 months ago
Thanks for this Dennis and the comments are intersting too. Hugh does have a way of getting us all talking doesn't he.
All Comments
Exactly - that's the beauty of it for me.
The first challenge with an ad is to get the reader to stop turning pages and pay attention to what you have to say. The above does it perfectly.
Nope, doesn't really work for me.
In a sense there's no such thing as a bad ad. Even the irritating ads at least make you aware of the brand, and might even stick in your head better than the entertaining ones.