DISQUS

AccMan TalkBack: Re-branding

  • David Tebbutt · 3 years ago
    Depends what you're trying to achieve.

    If you want to appear unbalanced or warped or distorted, the first word is fine.

    Nothing wrong with 'view'

    Where's the focus? Would anyone seeing "unbalanced view" know that this site is for accountants? Or wouldn't it matter?

    Having said all that, gapingvoid works for Hugh. And what's that got to do with anything.

    If AccManPro is getting you traffic, loyalty etc why change?
  • Thomas Otter · 3 years ago
    Accmanpro serves your accounting readership well, so I'd be cautious about changing it. You all have enterprisey, which is a super name, sometimes I'm not sure what your goals are with that blog in comparison..

    Maybe try unbalanced view as another blog? if it is a play on balance sheet then it is a bit subtle...i#'m also not sure that your views are that unbalanced..


    Keep writing and we will keep reading.
  • Neil · 3 years ago
    Yeah I would stick with AccMan Pro as the name (I would kill for the name recognition you have built up!), but you could incorporate the screaming cartoon man into a rebranding of sorts.
  • Liam Morrison · 3 years ago
    er...I've actually grown fond of Acc ManPro..but then I'm not an accountant!
  • Kevin · 3 years ago
    If you read Scoble's "Naked Conversations", I think he would argue to re-think your question. If you asked yourself, or better yet your readers, how did you find me, what did you type into google to find my blog (if that's indeed how it was found), I think you'd arrive at an answer.

    Now perhaps the answer would be the 'tag' or sub-line below the actual title, I'm not sure. But I would think you'd want accounting, professional, and a couple other words that people would type into a seach engine.

    Just my two cents, and I found you through Gaping Void, so what do I know.
  • Manoj Ranaweera · 3 years ago
    I think the answer is simple. Ask your audience how they introduce your blog to others!

    I always introduce your blog as Dennis Howlett's blog. The reason is Dennis Howlett brand is bigger than Accman Pro, and it is easier to introduce a person by his name than using a name that does not mean much to a first timer.

    Who is your audience? Do you have enough data to segment and analyse? Perhaps ask audience to fill a questionnaire. Use surveymonkey.com (it has a free version)

    Best regards
    Manoj
  • Graham Salmon · 3 years ago
    Nope. All your views are balanced.Stick with what you've got.
  • David Terrar · 3 years ago
    I agree with the many people that suggest changing AccMan Pro would lose the existing brand recognition you've built up. I'd incorporate Hugh's cartoon and the joke of "unbalanced view" (which I like a lot, and should appeal to many accountants) in to a new strap line for the site.
  • Manoj Ranaweera · 3 years ago
    Perhaps we can approach this from another angle. With a MBA/management consultancy hat:

    1. How do you see your blog in 3 to 5 years time?
    2. Do you see guest bloggers posting articles?
    3. Do you see creation of other services around AccMan Pro brand, or will the brand be simply limited to this blog?
    4. Is there potential to earn revenues other than from sponsorship and google ads? Flogging merchandise come to mind
    5. Is your readership confused with the intention of the blog? I am not an accountant, but your strap line suggests this blog is for accountants

    etc etc

    Regards
    Manoj
  • Ken Frost · 3 years ago
    Dennis

    It will make you look like a crank, dipslaying mid life angst, if you use it.

    It bears no relation to the content of the site as far as I can see

    Ken
  • Geoff · 3 years ago
    Stick with what you have - I like the idea of it been used as a strap line.
  • Jeremy Ballenger · 3 years ago
    I can see a gapingvoid cartoon of the 'Accman' in sunglasses, with the emphasis on 'Pro'...

    Stick with what is obviously working Den - if you can't get a graphic or brand image to match, don't fix what isn't broke.

    Just look at the comments thread above...
  • Dennis Howlett · 3 years ago
    Ok - I give up - the jury's spoken. I'll see if Hugh's up for a couple of tweaks as suggested by Jeremy and then if it looks OK, maybe logo the site.

    Just as well I didn't go with 'Den's Unhinged Mind' - but then plenty of people know that's myu subtext anyway :P)