I quite like the Euan Semple approach of, 'If the I is low it doesn't matter about the RO"
I also like Professor Ian Angell's observation about 'methodolics' - essentially people who are happy as long as they have a spreadsheet with some 'proof', no matter how spurious the assumptions.
People like Ross Mayfield will cheerfully throw out statistics about the benefits that wikis bring: in terms of slashing email and accelerating projects. Not quite the same as 'internal blogging' but I'm sure he'd have views on that too.
Perhaps the alleged desire for an ROI is an attempt by the command and control brigade to postpone the inevitable reduction in their personal power.
Dennis Howlett
· 3 years ago
Sorry David but the 'i'argument doesn't really cut it unless you assume there is only an upside. There needs to be a form of ROI but not on the basis of traditional measures. This is the point where human capital management specialists weigh in and tell us accountant type where we should stick it. There needs to be some sort of 'middle ground' where 'people' meet the 'money.' I don't know enough to make a strong case. Hence the discussion.
David Tebbutt
· 3 years ago
Well you'll just have to wait for my next feature article to find out what the negatives are. :-) Sorry, MSM still has me in its grip.
Dennis Howlett
· 3 years ago
David: I don't think this an MSM argument though I'm happy to be proven wrong and take it from there.
To me, this is ultimately about employee/customer communication. My sense is that companies intuitively know that. They/we/me just haven't found a convincing ROI style of argument that is sufficuently cogent to make those same businesses CXO's say 'Yep, like email, do it.'
David Tebbutt
· 3 years ago
I didn't say it was an MSM argument. That just happens to be where my next feature on the subject will be.
Mind you, re-reading your post: you are talking about blogging at the edge and I'm writing about social computing behind the firewall.
So we are at cross purposes but for different reasons.
All Comments
I also like Professor Ian Angell's observation about 'methodolics' - essentially people who are happy as long as they have a spreadsheet with some 'proof', no matter how spurious the assumptions.
People like Ross Mayfield will cheerfully throw out statistics about the benefits that wikis bring: in terms of slashing email and accelerating projects. Not quite the same as 'internal blogging' but I'm sure he'd have views on that too.
Perhaps the alleged desire for an ROI is an attempt by the command and control brigade to postpone the inevitable reduction in their personal power.
To me, this is ultimately about employee/customer communication. My sense is that companies intuitively know that. They/we/me just haven't found a convincing ROI style of argument that is sufficuently cogent to make those same businesses CXO's say 'Yep, like email, do it.'
Mind you, re-reading your post: you are talking about blogging at the edge and I'm writing about social computing behind the firewall.
So we are at cross purposes but for different reasons.
Onwards and upwards.
I think I'll stop commenting.