In the past local newspapers were great at self-promotion. How often would you see photographs of family events, school classes and special celebrations in the paper? People then obviously tell their friends and family and buy extra copies, but many newspapers got too big for their boots or ran out of staff to resource these sort of stories. Then they go and place stories behind paywalls, make it difficult to interact with the newspapers and fail to see the potential of comments/blogs. Comments and blogs are just the internet age version of seeing your name in the newapaper - people promote the fact that they have left a note on a piece and so it draws their friends and others to the source. But trying to explain this 'open' approach to newspapers who have worked within monopolies is close to impossible. If they don't move quick they will be bypassed. Regards Craig
Accountancy Age Blogger!
· 3 years ago
You're absolutely right. Many publishers and trade associations are struggling to grapple with the concept that the web is a two-way street. It's great to hear an accountancy expert stress the need for dialogue. Previously publications moved online becuase it was expedient to do so, mainly because the readership was moving online, but traditional attitudes of authority were still prevasive and publishers remained very much the wizards in the tower. That's all about to change however! (or did that just happen?) Nonetheless, stumbling upon your blog last week and then your post and call to action today was serendipitous :-)
Want me to let you know when we launch something? Would be great to have your support... And feedback obviously!
Dennis Howlett
· 3 years ago
I know that, you know that but do publishers know it and what about readers? In particular - do publishers have a model in place that rewards attention? I don't think so.
But...I'd be really pleased to see what you guys launch. More sources, more information, more attention. What could be better?
Accountancy Age Blogger!
· 3 years ago
Thanks Dennis.
Well the web moves in mysterious ways so have just gone ahead with getting something going. 'Launch' was perhaps too strong a word to use at this stage. Besides, you can't really launch a blog - one has just got to get on and do it really! Just start talking. So thanks for the kick up the proverbial :-)
This is not quite what you had in mind perhaps but it's a start. For me, right now, it's important to be able to start a dialogue with jobseekers and recruiters alike. The immediate rewards I'd hope would be a better search experience for job seekers and improved cooperation with recruiters.
With regards to whether publishers have a rewards model I'd have to say that I don't know for sure, but would say that is characteristic of social media technology concepts in general. There's still no clear model for many of these web 2.0 companies that have been enjoying the second wave of VC funding. However, what I can say is that we're committed to being part of the cultural transformation that is taking place online.
Dennis Howlett
· 3 years ago
I'm not going to criticise anyone's efforts. This is all new stuff and anyone having a go needs encouragement.
Mike Butcher
· 3 years ago
Thanks for the links to our story on the Guardian's profits!
All Comments
People then obviously tell their friends and family and buy extra copies, but many newspapers got too big for their boots or ran out of staff to resource these sort of stories.
Then they go and place stories behind paywalls, make it difficult to interact with the newspapers and fail to see the potential of comments/blogs.
Comments and blogs are just the internet age version of seeing your name in the newapaper - people promote the fact that they have left a note on a piece and so it draws their friends and others to the source.
But trying to explain this 'open' approach to newspapers who have worked within monopolies is close to impossible.
If they don't move quick they will be bypassed.
Regards
Craig
Want me to let you know when we launch something? Would be great to have your support... And feedback obviously!
But...I'd be really pleased to see what you guys launch. More sources, more information, more attention. What could be better?
Well the web moves in mysterious ways so have just gone ahead with getting something going. 'Launch' was perhaps too strong a word to use at this stage. Besides, you can't really launch a blog - one has just got to get on and do it really! Just start talking. So thanks for the kick up the proverbial :-)
Here it is:
Accountancy Age Jobs blog
This is not quite what you had in mind perhaps but it's a start. For me, right now, it's important to be able to start a dialogue with jobseekers and recruiters alike. The immediate rewards I'd hope would be a better search experience for job seekers and improved cooperation with recruiters.
With regards to whether publishers have a rewards model I'd have to say that I don't know for sure, but would say that is characteristic of social media technology concepts in general. There's still no clear model for many of these web 2.0 companies that have been enjoying the second wave of VC funding. However, what I can say is that we're committed to being part of the cultural transformation that is taking place online.